Some Shein haul influencers have even doubled down on their fast fashion pursuits, stockpiling caches of cheap Chinese goods in anticipation of Trump’s tariffs.

“I think of fast fashion [and] I’m like, it’s fun, it’s affordable. Yes, it’s like polyester, but it’s only like 20 bucks, and people aren’t expecting it to last forever.

Many Millennials are embracing a Depression-era motto—"use it up, wear it out, make it do, or do without"—and it's paying off ...

Step into Target, Walmart, or Old Navy and you’ll find a smorgasbord of $3 T-shirts, $12 dresses, and $20 sweaters. If you visit Temu, Shein, or Haul’s websites, you’ll find these items at ...

At the beginning of the year, Brittany spoke to ELLE Fashion Features Director and author, Véronique Hyland, about the growing trend of underconsumption content online. No-Buy January, buying ...

A stylish TikTok user showcased a series of gorgeous Shein dresses that perfectly fit her figure, prompting online admiration ...

Many “haul” influencers unknowingly perpetuate fast fashion’s cycle by overlooking its hidden costs, further endangering our planet and human lives. Teenage audiences of these influencers hold the ...

Fast Fashion’s End Has Been Greatly Exaggerated Tariffs won’t kill the industry. In fact, they might even make waste and exploitation problems worse. By Elizabeth Cline Jade Gao / AFP / Getty ...

Consumers love fast fashion that’s trendy and cheap. But research shows that buying fast fashion might make other people think the buyer doesn't have self-control.

Princess Polly claims to make sustainable fashion, yet it is also proudly trend driven. As an ultrafast fashion brand, it ...

Fast fashion is also negatively impacting small or independent businesses throughout the world, as lower prices steer consumers away from better-quality, non-mass-produced items found in non-fast ...