Focus groups steer the decisions of many organizations, ... For example, if a participant's response was, "I didn't like the product," the facilitator could ask, ...

Focus groups won’t give rise to innovative ideas, maintains Continuum’s Gianfranco Zaccai. But they can help refine the core concept when used at the right moment in the design process.

For example, asking focus group members if they like something doesn't let you take that information further. Ask why they like something to give you specific information you can use later.

The focus groups allowed Seagate to gain authentic insight from students employing storage on a daily basis for both schoolwork and personal use, and they provided ideas on how to refine products and ...

Quarterly focus groups, known as Community FIRST (Feedback, Issues, Resolutions, Solutions, Today), are the third approach to the Installation Management Command's new Customer Management Services.