Despite winning by a landslide at last year’s General Election, Sir Keir Starmer is now fighting to stay ahead of Nigel ...

Running focus groups across America for the last two years, James Johnson has become used to eye-popping discussions. When he ...

He now joins Focus Group at a very interesting time for the business, as the latter went through a merger fever last year, acquiring no less than 12 companies. The West Sussex-based reseller has ...

Holding a focus group is one way to gather feedback from people who have dementia, but there are considerations to keep in mind. Useful for: hearing a range of views from invited people; helping to ...

Warsaw-listed Pepco Group, which also owns the Pepco and Dealz brands in Europe, said the board was exploring a potential sale of the brand as part of a move away from selling less profitable ...

Primary research can be carried out in a number of different ways, for example surveys, questionnaires, focus groups or observations. A questionnaire is a set of questions to find out customers ...

A controlled group interview of a target audience demographic, often led by a facilitator. A set series of questions or topics are covered, and the results are used to guide marketing efforts.