Fruit of the Loom is launching its new boxer briefs for men with the help of a guy who spends his days walking around New York's Times Square in his underwear strumming a guitar. The Naked Cowboy ...

The collection of men’s FRUIT OF THE LOOM® underwear with DUAL DEFENSE™ will be enhanced with INTELLIFRESH™ durable and long-lasting freshness protection from Dow. INTELLIFRESH™, powered ...

Buy: Fruit of the Loom Men’s Stay Tucked Crew Undershirt $16.49 (orig. $26.00) 37% OFF This price drop means that each tee is only $2.49. Less than $2.50 per shirt? That’s a pretty stellar ...

Fruit of the Loom's campaign for its new boxer briefs will feature a New York City icon: Times Square's Naked Cowboy. For the past 16 years, Robert Burck has played guitar in Times Square wearing ...