Shein's success lies in volume - the inventory online runs into the hundreds of thousands - and deep discounts: £10 dresses .

Gen Z's favorite fast-fashion retailer Shein sells a lot more than dresses and swimsuits. You can now shop for home appliances, garden supplies, pet accessories, and fishing gear. In June ...

(You probably can't tell if a dress was from Shein or Forever 21 without looking at the tag.) In 2023, Forever 21 announced a partnership with Shein in an "if you can't beat 'em, join 'em" move.