LOS ANGELES When Pat Haden, the incoming athletic director, spoke of installing a culture of compliance in the University ... This is going to be fun.” Joy and fun conjure the precise image ...

the Japanese automaker was having fun with an unorthodox marketing slogan. To drum up excitement for the 2014 Aygo, Toyota released a promotional video that urged consumers to “Go Fun Yourself”.

So-called 'honest slogans' are being shared by millions online as web-users photoshop existing logos to poke fun at big companies and their ad men. Originating from a blog by US graphic designer ...