Vogue Business4d
The fashion and beauty executive’s guide to dupes
In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...
Lifehacker26d
The Best Sites to Find Affordable Dupes of Brand Names
Knockoffs are trying to fool people that they’re the name-brand product, but dupes are their own thing—they’re not pretending to be the expensive item, they just replicate its look and ...
Her Campus on MSN16d
13 SKIMS Dupes That Are Just As Good As The Name Brand
Who doesn't love a look for less? The post 13 SKIMS Dupes That Are Just As Good As The Name Brand first appeared on Her Campus.
The Sun11d
I work at M&S & here’s 9 dupes you must nab – an Aesop copy is £36 cheaper & our Whispering Angel alternative is spot on
“Its handbag range in particular is super strong with them selling 170% vs plan, with lots more designer dupes for just a fraction of the price. “The brand is now also the #1 for style ...
Warc9mon
Navigating dupe culture: How brands can thrive amongst copycats
Dupes (short for duplicates) are simply the latest iteration of this bargain-hunting tradition. But some things have changed. There was a time when being caught wearing a fake was the height of ...
Retail TouchPoints1mon
Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Amlani praised Lululemon’s approach to the dupe dilemma as striking a balance between fun and consumer education. “I think more brands should do these types of things, because they stem from accepting ...