After its new logo was panned on social-media sites, Gap has decided to ditch the design faster than a supermodel can say "auf Wiedersehen." Anne Dujmovic was a senior editor at CNET. Her areas of ...

San Francisco-based clothing retailer Gap Inc. has rolled out a new logo for its flagship Gap brand online and the switch is drawing heavy criticism from consumers. The traditional navy blue ...

The Gap (GPS) logo saga has a final, unexpected twist: The "old" logo that was recently restored to its rightful place after a widely panned redesign has itself been slightly redesigned.

Bill Chandler, vice president of corporate communications, tells Co. that Gap’s new logo could be thought of as a jumping-off point for something more permanent. And no, this isn’t all a PR stunt.

The Gap had most likely decided to retire their widely-recognizable logo of over 20 years some time ago. What the company probably didn't anticipate was the general backlash its replacement would ...

Gap is known for its swing-dancing commercials and its iconic logo -- white, all-caps letters in a blue square. This week the clothing company changed that logo. Now it has black letters with a ...