In some comments on these videos, users appear to be debating less about the clothing itself than about ... “How long is it going to be until like Gen Alpha is like coming at, you know ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

The sartorial schisms between millennials and Gen Z have long been hotly debated, with arguments over everything from sock heights to skinny jeans ...