This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...

So this is especially for girls. Uggs, sandals ... If you’re unfamiliar with the youngest generation, Gen Alpha, here’s a brief explanation of this “landmark generation.” ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

it's clear that there were certain things Gen Z girls were taught growing up that turned out to be completely wrong. By acknowledging these lessons and making an effort to appreciate the changing ...

Generation Alpha, those born after 2010, are obsessed with skin care and they’re trading in bounce houses for beauty bashes ...

I think that's just the main reason why I’m against it.” Amari thinks the characterization of Gen Alpha as dependent on shortcuts to do homework doesn’t represent the entire generation.

It’s too much. Beauty-themed birthdays have become a staple on the Gen Alpha party circuit, and it’s for that reason I’m boycotting them. I’ve had enough of spa parties and makeover ...