"I cannot afford to do something for free," said the 25-year-old whose refusal wasn't taken well by a family friend.

In a series of TikToks, the artists reveal the most common tattoo ... under the arm (while Gen Z tends to get it more on the front, under the pecs/breasts). Giulia Fiori Photography / Getty ...

Fellow New York artist Francesca agrees with the assessment on the age bracket, saying that all the ones she has done have also been on Gen Z and younger millennials. Tattoo apprentice Hannah Hahn ...

New artists are changing hip-hop genre and rising stars like Doechii and Doja Cat and are among the most famous Gen Z female ...

Jenny Gibbs, the Executive Director of the IFPDA and the IFPDA Foundation, is at the forefront of a generational shift in the ...

For the new generation of musicians, perfume isn’t about allure — it’s about authenticity. There’s a quiet revolution ...

Currently, OPM is undergoing a quiet transformation, driven by Gen Z as the force behind this positive change. From late-night playlist dives to viral ...

UK labels body the BPI, marketing agency Blackstar and research firm Lemontank have been asking young fans about their ...

Optimism remains despite 2024’s challenges – with auction houses embracing digital innovation, as Gen Z invest in modern ...