Ambitious spending plans by teenagers and young adults were the driving factor behind a rise in consumer confidence. Gen Z‘s contributions have been partly offset by their parents, BRC data ...

The leggings generation may be going astray on TikTok, favouring individuality over ‘beauty is pain’ — but debates remain.

Consumer confidence has stabilised after February’s record low amid predictions by Gen Z that they are ready to increase their spending, figures show. Consumer expectations for the state of the ...

The British Retail Consortium (BRC) has credited Gen Z (18-27 year olds) and their spending habits for a stabilisation of consumer confidence. According to BRC-Opinium data, consumers believe their ...

(Photographer: Luke MacGregor/Bloomberg via Getty Images) Gen Z’s plans to go big on spending in the next three months have contributed to a rise in consumer confidence, a new survey has suggested.