The beauty brand has built something of a cult following—thanks in part to its founders’ professional backgrounds. Launched ...

To Gen Z, candid content is king, but that won’t stop them from their inevitable online life cycle. According to The New York Times, 2023 was the year millennials outgrew the Internet .

How lip gloss became the answer to Gen Z’s problems. In times of economic uncertainty, ... and E.L.F.’s Glow Reviver Lip Oil — not to mention some old classics that are making a retro ...

Amanda adds that the Gen-Z-led trend of lowkey, natural makeup has increased the popularity of lip oils, explaining: "Lip oils nicely link into the current minimalist beauty look, which has been ...

The best lip butter balms by Summer Fridays, Rhode, Ole Henriksen, and more are desirable for their nourishing wear and rich, colorful texture.

Self-proclaimed millennial Blake Lively is giving props to Gen Z for one of its many beauty hacks. On Monday, the actress and haircare mogul tried out a beauty trick championed by the younger ...