The Toy Book2d
Zigazoo Dives Into the Minds of Generation Alpha
Generation Alpha, consisting of kids ages 7 to 15, is the most technology-savvy generation in history. Toys are unique, ...
Marketing Dive10d
Gen Alpha tweens hold significant sway over parents’ purchases: study
Approximately 2,300 kids between the ages of 9 and 13 participated. Beauty has captured the attention of Gen Alpha tweens, ...
Beauty Packaging1d
Future-Proofing for Gen Alpha
Future-proofing strategies for this audience come with unique challenges and opportunities. The brand is stepping up plans to ...
Jenna and Henry Hager try (and fail) to guess Gen Alpha lingo
From “capping” to “crashing out,” TODAY’s Jenna Bush Hager and co-host Henry Hager put their knowledge of Generation Alpha ...
Razorfish's New Gen Alpha Research Spotlights the Generation’s Perceptions of Five Key Industries
This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...
Alec Baldwin Gets Schooled by 11-Year-Old Daughter Carmen as She Attempts to Teach Him 'Gen Alpha Slang'
Alec Baldwin hilariously gets schooled by his 11-year-old daughter Carmen as she attempts to teach him "gen alpha slang" in ...
What Is Gender-Neutral Parenting? A Clinical Psychologist and a Mother of Two Gender-Neutral Kids Weigh In
The youth of this generation are doing big things—from taking climate change seriously to rethinking gender norms, with Gen Z ...
Morningstar11d
Razorfish's New Gen Alpha Research Spotlights the Generation’s Perceptions of Five Key Industries
And their impact goes beyond food––61% of parents say their kids have final say on which car they purchase. Gen Alpha craves in-person experiences, not just digital. Marketers have started to ...