Approximately 2,300 kids between the ages of 9 and 13 participated. Beauty has captured the attention of Gen Alpha tweens, ...

Generation Alpha, consisting of kids ages 7 to 15, is the most technology-savvy generation in history. Toys are unique, ...

( NewsNation) — With the rising popularity of luxury makeup and anti-aging skincare among teens, a California lawmaker is ...

Alec Baldwin hilariously gets schooled by his 11-year-old daughter Carmen as she attempts to teach him "gen alpha slang" in ...

Future-proofing strategies for this audience come with unique challenges and opportunities. The brand is stepping up plans to ...

The youth of this generation are doing big things—from taking climate change seriously to rethinking gender norms, with Gen Z ...

From “capping” to “crashing out,” TODAY’s Jenna Bush Hager and co-host Henry Hager put their knowledge of Generation Alpha ...

Generation Alpha children, those born from 2010 to 2024 ... Millennial parents tend to want their kids to thrive not only for academic excellence but also for real-life experiences, along with the ...

This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...

And their impact goes beyond food––61% of parents say their kids have final say on which car they purchase. Gen Alpha craves in-person experiences, not just digital. Marketers have started to ...