Marketing Dive10d
Gen Alpha tweens hold significant sway over parents’ purchases: study
Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product ...
Jenna and Henry Hager try (and fail) to guess Gen Alpha lingo
From “capping” to “crashing out,” TODAY’s Jenna Bush Hager and co-host Henry Hager put their knowledge of Generation Alpha ...
The Drum5d
Marketers v the manosphere. Brands should help fight Gen Alpha misogyny crisis
With misogyny among boys now in the public eye, partly thanks to the success of the drama Adolescence, Impero’s Charlotte Willcocks calls on the ad industry to act. / @Netflix Earlier this week ...
Morningstar11d
Razorfish's New Gen Alpha Research Spotlights the Generation’s Perceptions of Five Key Industries
“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands Marketing ...