From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands ...

Many young people struggling with their mental health are turning to social media – not trained professionals – for answers, ...

Across TikTok, thousands of Gen Zers have posted videos romanticizing things that are typically associated with millennial ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

TikTok has become Gen Z’s go-to therapist. But when viral trends replace professional diagnosis, the consequences can be ...

Gen Z manager Elizabeth Beggs, 28, has gone viral with a TikTok video explaining why she rejects time-off requests from staff ...

Attending cultural festivals is one of the brilliant ways Gen Z builds community outside their phones that older generations ...

This is the new idea of people choosing to quit their jobs in the most inconvenient way possible in order to disrupt the ...

"The reaction about the Crocs is the most-surprising thing to me," Megan Thompson, from Ontario, Canada, told Newsweek.

There are two camps: People who like wearing tight-on-tight outfits to the gym — think leggings and a well-fitting tank top — and people who prefer baggier ensembles. According to some users on TikTok ...

"The general rule is: looser top, with tighter bottom, or vice versa. Tight/tight, or loose/loose is less aesthetically pleasing," she explained. Once a "basic" staple of the early 2010s ...

Luckily, the tattoo artists at Axiom Tattoo in San Diego are helping us all out. In a series of TikToks, the artists reveal ...