Japanese consumers don’t have to hear about the increasing popularity of the Shine Muscat through the grapevine, but can see it in the clusters of yellow-green grapes packing produce sections.

We follow a farmer in Okayama through each step, from pollinating tiny blossoms to protecting the grapes from pests. Learn about the Shine Muscat, why it’s popular in Japan and abroad ...

Its popularity grew both in Japan and overseas. “Shine Muscat grape is highly profitable, which has helped change perceptions that farming isn’t lucrative,” said a prefectural government ...