On March 13, Gucci announced that Demna will be the brand's newest creative director. The 43-year-old designer was formerly at the helm of Balenciaga and is the cofounder of Vetements.

Of all the names rumored for the Gucci role over the last month—and there were a lot of them— Demna, who was announced as its new artistic director today, is both the most obvious and the least.

Demna is heading to Gucci. Then known as Demna Gvasalia, he took over Balenciaga nearly ten years ago and propelled the brand firmly into both the fashion and pop culture headlines. Now he’s taking his talents to the famed Florentine house where we will be in charge of womenswear,