The iconic butterfly logo adorns some of the most durable blades ... Originally founded under the Sears umbrella, the brand's ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Church & Dwight has struck a deal to buy the Touchland hand-sanitizer brand for up to $880 million.

Created by brand consultancy Collins ... Inspired by the original hand-drawn logo's italicised form, the new typeface developed in collaboration with Tekio, brings flexibility and dynamism ...

We positioned ourselves as a lifestyle brand that happened to sell hand sanitizers. The next year, we persuaded the beauty retailer Ulta to give us a chance. We launched in 1,300 stores and sold ...