DAYTONA BEACH, Fla. – Volusia County Chair Jeff Brower is set to meet with the owner of the Hard Rock Hotel after snubbing the Daytona Beach resort this weekover its beach-driving restrictions.

DAYTONA BEACH — As Hard Rock Hotel prepares to cut the ribbon on April 25 to officially celebrate $1 million in renovations to mark its fifth anniversary in May, it’s a fitting time to look ...

Local officials with the Daytona Regional Chamber of Commerce and representatives from Hard Rock came out Tuesday morning for the official ribbon cutting. Representatives said the hotel’s guitar ...

Dale Hipsh, a senior vice president of Hard Rock International, added that the quality of local ownership was a key component in Hard Rock’s high expectations for Daytona Beach. “We have great ...

Back in 2014 a Hard Rock hotel was first announced for Daytona Beach, which began the long, tumultuous journey that led to the recent opening of the hotel. The hotel finally opened last month ...

The Hard Rock Hotel is coming to the world’s most famous beach.Daytona Beach City Manager Jim Chisholm said Thursday that the new hotel could be a game-changer for the city.Canadian Investment ...

Less than a month after his unexpected departure from the Hard Rock Hotel, homegrown Daytona Beach hospitality leader Androse Bell started a new role this week as general manager of The Daytona ...

DAYTONA BEACH — A parade of Jeeps usually unfolds early along the shoreline behind Hard Rock Hotel for the annual “Jeeps At the Rock” party, a popular midweek fixture at Daytona's Jeep Beach.

DAYTONA BEACH ― Seven-and-a-half years after scrapping plans to build a twin 20-story Hard Rock Hotel/luxury condo project here, Bayshore Capital is finally looking to do something with its ...

Summit Hospitality Management Group plans to bring the Hard Rock brand to a renovated oceanfront hotel in Daytona Beach. Family-run Summit acquired the 1950s-vintage Desert Inn in Daytona Beach ...

The MTV generation arrived in Daytona Beach when the music channel ... the choices are yours at the Hard Rock. Whether you rise with the sun for a morning yoga class or dance the night away ...

Hard Rock International has confirmed it will expand its footprint in Florida with the opening of a new hotel in Daytona Beach later this year. The 200-room beachfront hotel will mark the brand's ...