Right from the Heineken project’s earliest inception it was clear that ... We live in the wake of the 'bottle service nightclub' era. The 'Models and Bottles' crowd means only those who are rich ...

Beer and soda companies are doing bottle redesigns left and right lately, and like so many things these overhauls seem to be motivated by brand appeal aka money. But you kind of can’t blame ...

His idea: to turn glass beer bottles into bricks of sorts by forming the Heineken seaweed-green beer bottles into a rectangular shape that could be used to build housing. As incredible as it ...

In the 1960s, Heineken proposed a novel idea: rectangular “World” beer bottles that could double as bricks for affordable housing. And it’s not nearly as crazy as it sounds. Here’s a ...

Mr. Heineken’s idea came after a visit to the Caribbean where he saw two problems: beaches littered with bottles and a lack of affordable building materials. The WOBO became his vision to solve ...

Heineken has announced that Fernando Degrossi is the winner of the 2012/13 Your Future Bottle Design Challenge, beating almost 2,000 entries. His design will become the second Limited Edition ...

As the third largest brewer in the world, Heineken has great reach in the global market. On Guam, the iconic green bottle has its own hold on beer drinkers as the third largest-selling brand and ...

Heineken drinkers on the Emerald Isle have the chance to buy the most expensive bottles of Heineken ever produced–probably. For a thimbleful under $38 you get a six-pack of bottles that you can ...