Hermès' success has been driven by scarcity While most luxury brands drive exposure through social media marketing, celebrity ...
The latest viral craze involves a dupe to the iconic Hérmes Birkin, and everyone is clamoring to buy one. Shocker. Cleverly coined as the “Wirkin,” the Walmart Birkin-inspired bag retailed at $78 and ...
Ultimately, when all the Wirkins have been discarded and another bag—faux or authentic—goes viral, the Birkin will endure. “Trends like the Wirkin come and go, but real luxury stands the test of time, ...
On Tuesday, Simone Biles revealed that she purchased a light brown Hermès Birkin bag, captioning the ... along to the store for emotional support. “baby I was sweaaaating,” she added ...