Birkin Bag maker Hermes extends lead over rivals
The latest viral craze involves a dupe to the iconic Hérmes Birkin, and everyone is clamoring to buy one. Shocker. Cleverly coined as the “Wirkin,” the Walmart Birkin-inspired bag retailed at $78 and ...
Hermès' success has been driven by scarcity While most luxury brands drive exposure through social media marketing, celebrity ...
CEO Axel Dumas addressed the "Wirkin" and dupe culture. Sales were up across the board, with leather goods and ready-to-wear ...
Ultimately, when all the Wirkins have been discarded and another bag—faux or authentic—goes viral, the Birkin will endure. “Trends like the Wirkin come and go, but real luxury stands the test of time, ...
She recently wore her Birkin with a button-down shirt, chunky platform boots and Free People jeans. So chic! While J. Lo’s exact Birkin Cargo 25 costs tens of thousands of dollars, we found the ...
A guest holds a Hermes Birkin sellier Faubourg house white snow ... traditionally carried within the walls of a typical Walmart store. Rebag’s full catalog, which now sits at over 25,000 items ...
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