HHonors will share the same mirror-image logo as Hilton Worldwide; but instead of the emphasis on "Hilton," the new name will emphasis "HHonors," with "Hilton Worldwide" in smaller print.

Hilton has dropped the "Worldwide" portion of its official name as part of a rebranding effort that also includes a new logo and renaming its rewards program from Hilton HHonors to simply Hilton ...

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Feb. 22, 2006--The Hilton Family of Hotels announced today that it has made it even easier for members of its highly popular guest reward program, Hilton ...