Over the last few months, NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has finally revealed its new ...

“Our new look is more than just a design, it’s a declaration,” the team’s owner Parker Moskal said. “This identity represents ...

A 30-foot statue? Genetically-modified mammoth? Here is what could be in store for Utah’s NHL team following its rebrand.

The team will have the new Mammoth logo on its home jerseys and the word Utah on road jerseys. The Utah Hockey Club just completed its first season based in Salt Lake City after relocating from ...

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The public opinion of the new Utah Mammoth logo seems largely positive (with some exceptions, as there always are). But did ...

and the team unveiled new logos and jerseys on Wednesday. After moving from Arizona prior to the 2024-25 season, the team used the Utah Hockey Club name while it found more permanent branding.

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially ... on potential names but also on potential logos," team owners Ryan and Ashley Smith said in ...

“We couldn’t be more excited to launch the official name and marks for Utah’s NHL hockey ... logos. We love the passion of the people of Utah and the way they showed up for the team during ...