Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

A recently published report by Acorns, a fintech investment and wellness app, titled “Acorns Money Matters Report for Kids,” looks at how the current stress of finances by Generation Alpha’s ...

Mark McCrindle, the demographer and social researcher responsible for coining “Gen Alpha” and “Gen Beta,” insists that the monikers have “no inherent meaning,” telling the Wall Street ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits. The sneaker retailing giant’s total ...

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, and they haven’t even started eating solids. Generation Beta officially ...

The 2025 Common Sense Census report surveyed the media consumption habits of Gen Alpha children aged zero to eight years. This is the first post-pandemic examination of changes in children's screen ...

The 21st century has introduced new challenges and opportunities in parenting. As we raise Generation Alpha (born 2012-2024) and Generation Beta (born 2025-2039), it is crucial to adapt parenting ...

It can be difficult to keep track of all the new words Gen Z and Gen Alpha say on a consistent basis. Cap? Rizz? Sometimes it can feel like your child, teenager or even young adult are speaking a ...

HOUSTON, March 03, 2025 (GLOBE NEWSWIRE) -- Gen Unison published its Gen Alpha Screen Time Guide for parents and educators after a new study reveals that 40% of US 2-Year-Olds have tablets.