You don't have to be "Living in America" to enjoy Mattel's Hot Wheels Stars & Stripes series. It's an easily affordable ...

the 312 P rolls on old-school-looking wheels, and the 499P’s engine cover is removable. Both models are much better-built than the average Hot Wheels car, but the catch is that they’re not the ...

Before the Speed Snap Track System, many younger kids struggled to assemble their dream race tracks without a grown-up’s help ...

Cool as Mattel just announced that Hot Wheels is furthering its mission to ... mindset beliefs about their abilities as they enter school, form more complex concepts of themselves, and are subject ...

Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the past 56 years, the process of concept, approval, design, prototype, production, and sales has ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...

Mattel enters the construction toy market with Brick Shop, launching Hot Wheels-themed building sets to compete with LEGO. The lineup includes three tiers—Speed ($20), Elite ($50), and Premium ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) ...