Gucci has been crowned the world’s hottest brand for the second consecutive year, as per Lyst Index‘s Q4 2020 report. Last year, the Alessandro Michele-helmed label took over Nike for Q3 ...

The Lyst Index has announced that Gucci is officially the world’s hottest brand for Q2 2022, knocking Demna‘s Balenciaga off of first place.. Balenciaga was the hottest brand for Q3 2021, Q4 ...

Its release today has been preceded by months of hype and intrigue. There have been reports of the Gucci family’s outrage (the original clan no longer own the brand), internet-melting set photos ...

Young shoppers are obsessed with Gucci, ranking it in their top 10 favorite apparel brands. We went to a Gucci store to see why it is so popular with teens and millennials.

So, Gucci has hype-worthy pieces, some celebrity ambassadors, and a new, zeitgeist-y, androgynous perspective: All the makings of the next big, new old thing.

Luxury brands dictate a carefully crafted persona in their brand, which is recognised by consumers who have the luxury to afford their experiences. Global brand ambassadors aid in marketing the brand ...

Gucci and Louis Vuitton are two of the most recognizable names in luxury fashion. While both brands have a long and storied history, they differ in terms of their target market, product range, and ...

Complex’s weekly series Don’t Believe the Hype takes a look at what’s hot and what’s just hot air. Sneakers, clothes, tech, food—nothing is safe. Speaking of hot, its summer time and ...

MILAN — Gucci has confirmed its top position in the BrandZ 2022 Top 30 Most Valuable Italian Brands ranking by Kantar, which measures the value of brands by combining financial data with brand ...

Gucci's new experience teams a set of virtual spaces with a set of digital branded items in an effort to immerse Roblox users inside a world that feels unique to the Gucci brand and Roblox platform.