For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

Associates who use and believe in the program can drive more customer engagement than any ad, convenience retailers say ...

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

1. The Modern-Day Loyalty Program To put it simply, a loyalty program is a marketing tool, designed to increase customer retention and repeat business.