Although the mobile initiative is not commerce-enabled, IKEA is relying on mobile to drive user engagement and brand awareness. “The mobile site was easy to get to if you knew the location and a ...

IKEA, a furniture brand, featured its classic FRAKTA carrier bag via TV and OLV as a famous symbol of affordable design and endless possibilities to increase in-store and online visitation in the US.

“We are quite an iconic brand, and people want to be associated ... according to a 2024 study from Deloitte. Ikea is resonating with prospective workers—and companies should take note.

The majority of Americans don't sleep well, according to a joint study between the National Sleep Foundation and IKEA. The assessment consisted of a survey of over 2,000 U.S. adults. It suggest ...

Inter Ikea is the main holding company that manages the brand concept and product design among other things. France is the company's third biggest market following Germany and the United States.

Last week we spotlighted Ikea's latest cheeky campaign which saw the brand sliding into sleepy shoppers DMs, soothing their restless sleep with a free mattress promotion. Hopping on the trend ...