Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping ...
Move over McDonald’s and Starbucks. Mixue Bingcheng is now the world’s largest food and beverage chain.
Mixue raised $444 million in its IPO, a blockbuster listing that helps signal a turnaround in Hong Kong's IPO market.
The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
The 'Snow King' phenomenon of Mixue Ice City is capturing significant attention in the market. With a marketing investment of 410 million yuan, the brand is embarking on an ambitious journey to ...
In 1997, two brothers opened a tiny ice shop in China. Fast forward to today, and Mixue Ice Cream & Tea has more locations than any fast food chain in the world. With a wildly successful IPO and ...
Mixue Bingcheng, which means honey snow ice city, now boasts over 45,000 outlets worldwide as of last September. The budget-friendly drinks giant, which is now better known for its bubble tea ...
Mixue shares rallied more than 40% on their Hong Kong debut. Longdley Zephirin expects Mixue to struggle with expansion into ...
China’s Mixue Group became the world’s biggest fast-food chain by winning over customers with cheap ice cream and drinks.
Newsweek reports how neither McDonald’s nor Starbucks are the largest food and beverage chain by store count any more. That ...
Shares of Mixue Group, China’s largest bubble tea chain controlled by billionaire brothers Zhang Hongchao and Hongfu, jumped ...
Mixue Bingcheng has overtaken McDonald's and Starbucks to become the world's largest food and beverage chain by store count.