How to identify market size: Expert advice Colin Barrow ... similar tastes into the same groups – to make it easier to tailor your product/service and target a viable audience, rather than just ...

Getting to know your target market is not a once-off task ... Reading comments and participating in relevant groups. Identifying who follows and interacts with your brand. By doing this, you ...

That’s why it’s never too late to refine or redefine your target market. 1. Analyse your current customers Start by evaluating your existing customer base. Identify common traits such as ...