Despite declaring "The OG is back", Chinese ultra-fast-fashion giant Shein's Jan 31 comeback in India was a low-key one as it ...

Indian billionaire Mukesh Ambani’s company has relaunched Chinese fast fashionwear Shein in India, almost five years after it was banned by the Narendra Modi government. Reliance Retail launched ...

Reliance Retail has launched the Shein India Fast Fashion app, marking Shein’s return to India nearly five years after its ban. Through a licensing partnership, Reliance will manage all ...

In India, Shein set the market on fire ... Indeed, VCs also backed fast fashion and casual wear startups such as The Souled Store, Virgio, NewMe and others which looked to replicate the Shein ...

Shein has officially re-entered the Indian market through a partnership with Reliance Retail, nearly five years after being banned alongside other Chinese apps over data security and privacy concerns.

Fast fashion items from brands like Shein, Temu, and AliExpress are found ... it’s easy to get tempted by trendy clothes. The appeal of fast fashion is undeniable, its affordable, stylish ...

Until now, China’s Shein, an online shopping platform, was an unclaimed leader of the space. However, after its ban by the Indian government ... designs for western wear. The startup launches ...

While it has no equity in the India business, Shein will get a licensing fee. Unlike five years ago, when clothing was imported from China by Shein, clothes available on the app now will be ...