Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

Apparently yes! According to recent reports, including from the Mail, the Athletic, ESPN, and others, Chelsea could pay a “penalty” instead. It’s not at all clear how much this penalty may be, but presumably it’s less than the £25m clause. Hopefully a lot less!