After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second ...

The controversial Jaguar Type 00 has landed in Tokyo. We went to have a look and it's not as bad as the Internet makes it ...

JAGUAR giving into the woke bridge with its controversial pink “rebrand” has hurt the company big time, a brand and culture expert has claimed. The iconic British car manufacturer ...

Jaguar's rebrand caused a social media storm last November as the carmaker diverged from its traditional audience in search ...

Reactions were, to put it mildly, mixed after Jaguar unleashed the media campaign that went along with its effort to rebrand ...

The rebrand spelled the end of the "leaper" Jaguar logo along with the whole tweed-lined, sniffy gentleman buyer profile while introducing weird pop-art ads with only models and no cars ...