“Oh look, there’s the new Jaguar. I might buy one.” Now, in its infinite wisdom, the car company has decided to ditch the iconic symbol in favour of a logo which has the appearance of being ...

The new logo is a pared-down ... more tech-centric era. As a brand, Jaguar has a storied history going back to 1935, when the first-ever Jaguar car hit the market. Throughout the 20th century ...