She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

Based on color theory, blondes should use purple shampoos, which is one type of color-depositing shampoo. As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.