Ahead of Doncic's first game against his former team, his longtime sneaker provider did what ... In addition to the car, Doncic and Jordan Brand have reportedly covered the tab for Lakers fans ...

It’s the same car featured in Jordan Brand’s new ad ... Doncic also showcased a new version of his Jordan Brand shoes Tuesday night. The Luka 4 made their debut at Crypto.com Arena as Doncic ...

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.