It was intended to promote Nivea’s “Invisible for Black and White” deodorant and depicted the back of a woman’s head with long, wavy, dark hair that tumbled over an all-white outfit.

Shortly after Pepsi retracted their controversial ad following backlash for referencing a famous photograph from a Black Lives Matter protest, Nivea retracted their "white is purity" ad ...

The spot pitching Nivea’s “Invisible for Black and White” showed a woman with her back to the camera and her dark hair flowing over a white robe. The Facebook post ran the caption ...

The ad, which has since been deleted, was shared on the Nivea Middle East Facebook page to promote the brand’s “Invisible For Black & White” deodorant product. The caption read ...

Nivea was trying to promote its “Invisible for Black and White” deodorant, and featured a woman with long, dark brown hair in a white robe. But the slogan, “White is purity,” triggered ...

The spot pitching Nivea’s “Invisible for Black and White” showed a woman with her back to the camera and her dark hair flowing over a white robe. At the bottom of the ad, in all caps ...

"Don't let anything ruin it, #invisible." The ad was pushing Nivea's "Invisible for Black & White" antiperspirant, which the company said is for use "with black and/or white clothing." Nivea's ...

It was intended to promote Nivea’s “Invisible for Black and White” deodorant and depicted the back of a woman’s head with long, wavy, dark hair that tumbled over an all-white outfit.

It was intended to promote Nivea’s “Invisible for Black and White” deodorant and depicted the back of a woman’s head with long, wavy, dark hair that tumbled over an all-white outfit.