Love Minecraft? McDonald's enticing adults, kids with 'Minecraft Movie' meals, collectibles
Directed by Jared Hess and starring Jason Momoa and Jack Black, the movie "is the first-ever big screen, live-action adaptation of Minecraft, the best-selling video game of all time," Warner Bros.
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McDonald's Minecraft Movie meals coming soon with collectibles for adults, toys for kids
McDonald's is making a play for consumers who grew up on Happy Meals — and their kids — along with Minecraft fans. Why it matters: New Minecraft Movie adult meals and kids' Happy Meals are the ...