Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued push to diversify its dolls. View on euronews

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create a doll of James. He is the first doll announced for the "Kenbassador" series from the brand, which looks to honor men "who inspire and contribute to a better world for all."