While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that he was almost swayed by Reebok, who were offering to pay him US$100 million. "It was not always Nike, I took on three pitches," James said.

Bron ended up siging with Nike for $87 million in 2003 which later turned into a lifetime deal worth $1 billion.

The best pitch that I got, where I thought I was going to end up, was actually with Reebok. At one point, I went to their meeting, and I sat down across from their CEO and the guys