Founder Levi Strauss moved to San Francisco in 1853 during the California gold rush, opening a dry goods business. But he struck gold when in 1873 he and a partner received a patent on using ...
The Levi's® brand is thrilled to announce its newest ambassador, global icon Diljit Dosanjh. Known for rewriting the rules of music, cinema, and style, Diljit joins the Levi's® family as the first ...
Levi Strauss & Co. CEO Michelle Gass is ... and to others illustrating the invention of blue jeans in 1873. “Our Western tops are having a moment right now,” she says.