Levi Strauss & Co. was founded in 1853 ... toughness of the pants as two horses try to rip the jeans apart. Strauss also felt that this logo would resonate on an international level with the ...

Jeans made by the brand between 1949 ... Between the 1950s and 1980s, Levi’s, formally known as “Levi Strauss & Co.,” used its “Big E” logo to emphasize the word Levi’s, which is ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

(WYTV)- A German immigrant named Levi Strauss founded his ... Brand” up until 1928. Its logo showed two horses trying and ...

In 1873, a tailor named Jacob Davis contacted Levi Strauss, a San Francisco dry goods business ... beginning with five,” said Cheung. The Levi’s logo is two horses strapped to a pair of jeans, unable ...

brands like Levi Strauss retain them as a nod to tradition and authenticity. Similarly, the signature blue hue of jeans, derived from indigo dye, was chosen for its ability to fade naturally ...

Levi Strauss & Co ... s was mostly about blue jeans, and primarily for dudes. Yes, the company sold some tops, like T-shirts with the classic, Batman-like Levi’s logo, or trucker denim jackets.