Levi Strauss & Co. was founded in 1853 ... toughness of the pants as two horses try to rip the jeans apart. Strauss also felt that this logo would resonate on an international level with the ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

Levi Strauss & Co ... s was mostly about blue jeans, and primarily for dudes. Yes, the company sold some tops, like T-shirts with the classic, Batman-like Levi’s logo, or trucker denim jackets.

Levi Strauss & Co. is going beyond denim. The jeans giant is buying Beyond Yoga, jumping into the premium athleisure market ...

You can save up to 70% on brands like Calvin Klein, Lucky Brand, Levi's, and more when you shop this secret style sale on ...

Jeans made by the brand between 1949 ... Between the 1950s and 1980s, Levi’s, formally known as “Levi Strauss & Co.,” used its “Big E” logo to emphasize the word Levi’s, which is ...

Levi's gave a peek into ... entirely custom-made pair of Levi's jeans. There is also a stone-paved courtyard and garden for events. For Levi's, the Haus of Strauss concept serves as a place ...

brands like Levi Strauss retain them as a nod to tradition and authenticity. Similarly, the signature blue hue of jeans, derived from indigo dye, was chosen for its ability to fade naturally ...

In 1873, a tailor named Jacob Davis contacted Levi Strauss, a San Francisco dry goods business ... beginning with five,” said Cheung. The Levi’s logo is two horses strapped to a pair of jeans, unable ...

Levi Strauss (LEVI) stock is down more than 16% in Thursday's session after the denim giant came up just short of analysts' revenue expectations for its fiscal second quarter. In the three months ...