According to Technomic, LTOs are still clearly beneficial: Nearly half (48 percent) of the 1,000 consumers polled in a recent survey said they had tried a limited-time-offer menu item in the past ...

Offering limited-time offers on a seasonal basis establishes a cadence of new menu items excitement for customers and adds an element of mystery to keep them guessing. Product testing and quality ...

For McDonald's, the limited-time offer also lets the company adapt more easily to evolving consumer tastes that are leaning more toward fresh, seasonal ingredients. Since McDonald's operates on ...