In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

Hummingbirds is a female-founded startup that connects hyperlocal content creators with brands that reward them for sharing ...

Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...

Establishing a clear purpose, defined objectives and a unified strategy is essential for navigating diverse markets.

Krissie Petfield, head of marketing at HAI says ... Localization goes beyond direct translation to ensure brand messages ...

Advertising Michelson made her first ... When Filson made cuts to its local manufacturing in 2011, Crescent head sewer Ngoc ...

Kolon Industries FnC Organization (Kolon FnC), the exclusive licensee of the U.S. golfwear brand G/FORE in South Korea, ...

From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

US+US has developed “a new brand positioning, identity and campaign platform for Ballarat”.The announcement:Brand agency ...

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

Estonia-based startup Modash has raised a $12 million Series A led by henQ, a Dutch VC firm that prides itself in "funding ...