Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

Obviously, those rumors never came to pass and as the years went by without a release, we assumed the project was dead. But a new report claims that might not be the case, According to Mark Gurman’s latest Power On newsletter, the project still has a glimmer of life.

Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened. Now,

According to a fresh report, Apple could be revisiting the idea of releasing its own TV set. Here’s what we know about the project.

Apple has long been rumored to make waves in the television industry, but the product never became a reality. Between 2009 and 2011, Apple was rumored to

Apple is once again thinking about developing its own TV set. Amid a larger push to settle into the smart home market, the company is reportedly considering the potential of an Apple-branded television—a project it dropped over a decade ago after deciding it would be too difficult to pull off.