The effectiveness of magazine advertising depends on your advertising and promotion objectives, as well as the budget you have for advertising. Magazine advertising has strengths and weaknesses ...

Magazines calculate their ad spaces on a ratio of 50:50 or 60:40, which means that a greater or equal amount of space is consumed by the magazine's written articles. Typically, the remaining space ...

Even though digital marketing opportunities abound, there is still a place for print (and magazines in particular) in your overall media plan. Here’s why.

When it comes to magazine advertising, most people think of thelarge, glossy, national publications full of big brand advertisers.And it may seem like your own business doesn’t belong alongside ...

So, let’s dig deeper and discover why magazine Ads still have a place in your media plan. The Wave of Digitization Reading books, journals, and magazines is the most organic and oldest form of ...

Print ads are still the preferred way for American consumers to find shopping deals but the Internet is not far behind: 23% say newspaper and magazine advertisements are where they can find the best ...