Technical founders often rush to tackle the largest, most visible markets for their innovations, leading many technologies to ...

However, most market entry efforts fail. The software and tech market is attractive yet demanding. The volume of marketing and PR by existing players is staggering. Having a thoughtful strategy is not ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

That's why a company who can help you draft that strategy – and then effectively execute it – could be the best option for you. Successful market access requires insight and know-how on the ...